This Color Story Stays Quiet.

We opted for black, white, gray, and a subdued putty. Neutrality meets Humility. Jerry Lorenzo dreaming in plate prints of Ansel Adams originals.  

We did it for our clients, as a silent monument to the work. A quiet gallery show that serves as a vehicle, a construct to carry the creative, rather than claiming any wall-space for itself.

In their roles as scaffolding, our colors act not as the centerpiece, but instead as the base that holds the flowers that everyone will can ogle with appreciation. We are the backgrounds that hang behind the gorgeous models as they pose for the cameras.  

Make an understatement.

The consensus sensibility here at Better Off® Studios is lowkey anyway. Lots of basics and subtlety with intermittent flares of sizzle. Whispered reminders that, yeah, we do got it. But we’re not trying to yell across the room. Which means our color story does accurately convey who we are, and also supports our prevailing point-of-view: That it’s not so much about standing out; But rather, it’s about standing for something.

In our case, that something is the creative we produce and the service we render for others. Our goal with every project, client, and brand — with everything we touch — is to lift up and improve, to invigorate, rebuild, energize, add whatever is appropriate within the parameters of the assignment, that will position our partners for success going forward. They are the parade, and we are the nondescript white truck towing the float.

Sometimes we move forward by stepping back.

In its simplicity, which is also a Better Off® Studios brand tenet, our color story intentionally accomplishes two things. One, it gladly remains behind the scenes while still emitting a steadfast level of confidence that carries weight. It’s solid, firm, and lends the ultimate options for negative space. And two, it pairs well with anything we put beside it. Our colors are the consummate wingman (or woman) who helps the friend score that coveted phone number. In our case, those are new customer leads or brand engagements.

For those reasons we went with the basics. Because shouting isn’t the best way to get heard. In this world of high-pitched voices, constant racket, and flagrant self-promotion, quiet anonymity can often make the most deafening sound.

We specialize in crafting well-considered narratives that speak to customers through each element of the communications equation. Reach out and let’s talk about your story.