Motive Energy came to us to streamline their digital presence, transforming a complex network of divisions into a seamless and scalable experience.
Scalability meets seamless navigation.
Motive Energy has been a leader in power solutions for years, but as their services expanded across four divisions, their digital presence struggled to keep up. Customers searching for solutions found themselves lost in a fragmented experience, and the site wasn’t built to handle the company’s rapid growth.
The assignment from Motive Energy was to create a digital ecosystem that didn’t just organize their divisions but made navigating them effortlessly. The new experience needed to reflect their scale, speed, and innovation—ensuring every customer found exactly what they needed without friction.
Services
- Strategy,
- UX/UI,
- Design,
- Development
We powered up the user experience.
We reimagined Motive Energy’s digital presence as a high-performance system—where users could move fluidly between divisions, finding exactly what they needed without hesitation. The experience had to be fast, intuitive, and built to scale, mirroring the efficiency and innovation that define Motive Energy.
Using a smart mega menu and modular design system, we created a seamless navigation flow that made exploring the site effortless. Every interaction was engineered for clarity, ensuring users stayed in control while the backend remained flexible enough to evolve with the business.
Built to move, built to last.
With a future-proof digital foundation, Motive Energy now has a platform as powerful as the solutions they provide. The new site doesn’t just streamline navigation—it reinforces their leadership, making it easier than ever for customers to engage, explore, and take action.
Impressed with the results, Motive Energy brought us on to manage their entire fleet of sites, redefining the company’s entire digital presence. What started as one project became a full-scale transformation, ensuring every touchpoint reflects their innovation and sets them up for continued growth.
“Better Off took something complex and made it clear, approachable, and effective. Their strategic and design expertise helped us rethink Motive Energy.”
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What’s included
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- Senior-level talent
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